Meet Nylas
As our company’s strategy and product expands and evolves, so must its brand. Nylas is transforming business communication, inspiring innovation and creativity, and enabling success. We need a brand that lives up to this mission. But first, let’s talk about our history.
Our mission
Our mission is to power the interactions between 1 billion people by the year 2025.
Our voice
As passionate, unconventional thinkers focused on simplifying the most complicated processes, we want to connect to our audience in a way that is authentic and clear. Our new brand voice is approachable, relatable, and easy to understand. We aim to empower, educate and inspire our audience with clear, useful, and friendly content.
Our brand
Our brand is fresh, approachable, innovative and slightly whimsical. Our logo uses a typeface that is bold, unique and modern. The brand mark is a simplified comet which represents movement, speed, upward growth, velocity, and new horizons. It is very symbolic of our mission statement and tagline.
Our colors
Our main color is a royal blue which represents trust, confidence, and dependability. The shade is bold and tech-forward. We have chosen a family of supporting colors that are bright, modern, and melodic. They represent the reliability, positivity, and friendliness of the Nylas family.
#FFFFFF
White
#080817
Black
#4169E1
Blue
#6DCEFF
Light Blue
#17C3B2
Green
#C769A7
Pink
#FF786A
Terra
Our style
Our visual identity is clean, simple and fresh with a touch of whimsy. It consists of modern geometric patterns derived from our brand mark that suggest motion and fluidity. We use a fun, light-hearted illustration style that combines graphics, photography, and animation. We also subtly thread a space theme throughout our brand experiences.
Meet Nyla
Nyla is our newest addition to the Nylanaut family. She represents all our key values. She is a friendly, curious, forward-thinking visionary always striving to expand her horizons and learn more. Nyla is here to empathetically connect to our users and bring a fun relatability and light-heartedness to our brand.
